The Forgotten 57%: How Philanthropy is a Growth Opportunity for Advisers
57% of younger millionaires want help with charitable giving (CAF 2023), yet only 16% of advisers routinely ask about it (Fidelity 2024), and just 8% of affluent clients receive any philanthropy advice at all (Pro Bono Economics 2024). This gap represents a major missed opportunity for clients, for advisers, and for the causes that matter most.