How to spot greenwashing
By Sarah Davidson, ThisisMONEY.co.uk
The past six months has seen a surge in people wanting to make the economy greener, with a third of Britons stating the pandemic has sharpened their focus when it comes to the environment.
Asked what the Covid-19 outbreak had focused their minds on, 31 per cent said their pandemic experience has increased awareness of climate change, according to a Rathbone Greenbank Investment survey of 2,000 people.
A quarter also said they believed that investing in companies helping to combat climate change was now key to achieving a greener future.
However, the potential for 'greenwash' - where companies blind customers with unfounded and untrue claims of being environmentally aware - is huge.