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How to do good with your money

By Moira O'Neill, Investors Chronicle

At a headline level ethical investing appeals to many investors, but once you start researching the area it seems problematic. Lots of ethical funds have loose screening criteria and don't offer the transparency that investors need. There are still some attractive funds out there offering decent returns, but there is acceptance in the industry that the ethical label isn't working.

Figures from the Investment Management Association (IMA) show ethical funds' share of the industry's £823bn total funds under management was just 1.2 per cent at the end of August 2014. This is the same percentage as last year - still way short of any decisive breakthrough into the mainstream.

And so this weekend the ethical investment industry's annual effort to raise its profile has been rebranded "Good Money Week".

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