Green firms embrace 'The Attenborough Effect'
By Sarah Bridge, Financial Mail on Sunday
Despite more than 60 years of reporting on our planet and its inhabitants, Sir David Attenborough still has the power to shock.
His latest film, A Life On Our Planet – extracts from an accompanying book were recently printed in The Mail on Sunday – provides a terrifying look at how quickly the planet has been stripped of resources and the devastating impact on the natural world.
Few who have watched it, or other Attenborough documentaries such as Blue Planet, will be unmoved by its message and many will want to do something to help, whether by being more 'green' in their daily lives or by making sure their money supports companies doing their best to help and sustain, rather than harm, the planet.