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Doing good with money: ethical consumers and businesses are driving forces behind impact investing growth

By The Guardian Labs

One of the surprising effects of the Covid-19 pandemic was a resurgence of camaraderie: people rediscovered their local stores, applause rang out for national health services and, at the peak of the first wave, many countries saw a sense of solidarity overtake adversarial politics.

Indeed, according to a YouGov survey, a fifth of Brits, for instance, donated to charity between May and July, despite the effects of the pandemic on their household finances.

At the height of the crisis, some people also started to consider the role that businesses can play in society. Companies were praised for stepping up to this year’s social challenges and admonished for bad practices. Many consumers altered their spending habits to support local and independent businesses.

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